Dallas Gold and Silver Exchange Launches usbullionexchange.com; New Site to Provide Free Real Time Prices on Over 250 Precious Metals Products.

DALLAS, May 12 /PRNewswire/ -- Dallas Gold & Silver Exchange, Inc. (Amex: DLS and DLS.EC) announced that its free Internet site, www.usbullionexchange.com has opened. The site was developed because of growing interest in precious metals products by those concerned about potential unfavorable events caused by the Y2K problem. William Oyster, President of Dallas Gold & Silver said, "over the last year interest in precious metals products has grown substantially and we wanted to provide a useful way for our customers to access real prices of available precious metals products. While we are not alarmists about Y2K, our customers know that precious metals have always served as a secure asset in times of distress. We have experienced a substantial increase in demand for gold, silver, platinum and palladium products. Now our customers and others interested in these products can access real time prices without any cost." www.usbullionexchange.com joins Dallas Gold and Silver's unique auction and person-to-person trading site for jewelry, fine watches, diamonds and precious metals products at http://www.dgse.com.

"The Internet continues to grow in importance for our core businesses," said Oyster. "The launch of www.usbullionexchange.com expands our offerings and is another step in making Dallas Gold & Silver Exchange a one stop portal for the auction and sale of jewelry, diamonds, fine watches, and precious metals. Our new site will be free to consumers and will be supported entirely by industry and third party advertising."

With the anticipated June launch of its third site www.FirstJewelryAuctions.com, Dallas Gold & Silver Exchange will have what is believed to be one of the broadest offerings on the Internet involving jewelry, fine watches, diamonds and precious metals. The new site will be significantly larger than the existing auction site and will have continuous auctions on thousands of jewelry and related products. Dallas Gold & Silver Exchange's proprietary Virtual Auctioneer software, which was featured in a recent Information Week story on electronic commerce, will power this new site. The new site employs a unique participant model and will be the first auction site to allow individuals and professionals from the jewelry industry to meet anonymously in an auction and trading environment.

About Dallas Gold & Silver Exchange

Dallas Gold & Silver Exchange, Inc. is a wholesaler and retailer of jewelry, diamonds, fine watches and precious metals to domestic and international customers through its Superstore in Dallas, Texas and through its live real-time auction on the Internet (www.dgse.com) and provides real-time quotations on over 250 precious metals products at its www.usbullionexchange.com site. Dallas Gold & Silver Exchange's new online auction product Virtual Auctioneer was recently featured in Information Week.

Statements about the Company's future expectations, including future revenues and earnings, and all other statements in the press release other than historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. Since these statements involve risks and uncertainties and are subject to change at any time, the Company's actual results could differ materially from expected results.